Usually we’re forced to choose between different marketing methods because of cost. You can’t afford to advertise in newspapers, magazines, TV, radio, Yellow Pages, and the internet too, right
This is always a problem for Realtors who need to stay in the public eye constantly in order to get the calls for listings and sales.
Internet Marketing Programs With No Costs
I hope by now you have also learned that most internet marketing approaches have either very low or NO operational costs. My approach is to invest up-front in systems and an approach and then let it run on auto-pilot with a minimal amount of effort or cost after that.
Take a website, for example. You should make sure it’s set up to be a marketing machine that generates leads automatically. (This is not the same thing as being pretty or flashy, which can actually hurt.)
Or take an automatic email marketing system as another example. These cost NOTHING once you set it up right. No paper. No stamps. No copy costs. Same is true of internet forums, blogs, Twitter, YouTube, Facebook, MySpace and hundreds of other places. But the biggest bang for the buck (literally, one buck) will probably come from the time you spend generating free publicity and issuing free press releases. Do this right and you can get in newspapers, TV, radio, etc. without paying for it.
